Advertisement or on the contrary an “emphasizer“? whatever you say it’s the charming way of promoting a product for daily use. Whenever I go to the market to search for any product It becomes a little leery to manifest the best.

Nevertheless, no one can deny the original fact that advertisements affect our lives. Advertisement in a short period can boost product performance.

Indeed, I remember from my childhood where PepsiCo launched “Pepsi in Blue colour” at the time of the world cup. Sales jumped but failed certainly. There was nothing wrong with the strategy of PepsiCo.

It perfectly matched up with the theme of the Indian team. But the controversies diminished that product. You can read the full story here just 2 min read.

As time passed different strategies were implemented to enhance the character of any product. In other words, if an advertisement doesn’t impact you then it’s not worth it.

Ad’s example :

The Old Spice ad carried a legacy of “SMELL LIKE A MAN, MAN.”,

Amul butter – “The taste of India”,

MDH masala “Asli masala sach sach MDH – the real spices of India”,

Ghardi detergent – “Phle istemaal kare phir vishwas krein”,

Hutch/Vodaphone – “Wherever you go our network follows you”.

I know you got a nostalgia feeling. Did they take you to your childhood? Bearing in mind these are the only things that kept their products alive. Indeed, the product quality is also maintained but who cares for a product until you remember it.

Introduction of Technologies in Advertisment.

Despite this, 2021 has followed the rocking trend by understanding gizmo technology. Let’s understand the trends of advertisement techniques used in 2021. Predictive Programmatic or Data Analysis has rolled the wheels.

Not only but also, Google, Twitter and Facebook have become major players of the time. Around 88% of ads are now digitally displayed using these transact programming techniques.

Whereas, digital advertisement techniques using GOOGLE AMP and ALP has numerous changes to the legacy of mobile websites. Undoubtedly, They help to load the website 5x faster than a normal website.

Final thoughts

Finally, after making a boost reload of the website, next you go to the search bar and search for your product. All the suggestion that is made to you is done by AI (Artificial intelligence), Big Data and ML (Machine Learning) techniques. You often see a pre-designed bot chat box that is the purest bend of mixing these fields together.

Last but not least, The other interesting word comes in “Native Advertisement”. Native ads have already pioneered the field of advertisement and unlocked all the locks of advertisement. They can deliver a unique experience to the user. The best examples are Facebook & Twitter.

Conclusion

Without a doubt, the final verdict of advertisement future. As the ad trend is polishing its career, personalized advertising has enormously gained attention. In addition, a wide range of products can be covered. By placing smart intelligence like AI, ML and Stats. You can target your audience, ads blink all the time after just a google search.

Whereas, You can efficiently send emails regarding the product by offering to redeem codes, special discounts and a lot more complimentary things that can be done with it. At this time, these technologies work smartly and somehow convert the user to their buyers.

Reference

https://www.adjust.com/glossary/advertisement/

https://www.wordstream.com/blog/ws/2014/07/07/native-advertising-examples

https://www.imediabay.com/creative-blogs/native-advertising-is-the-future-of-advertising.php